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Amy Willoughby

Life Coach / Content Writer / Social Media

Amy is a writer, content creator and life coach at Be and Bloom. Amy is passionate about connecting people through writing, coaching and the power of storytelling. The first 20 years of her career was spent behind the stylists chair as a hairstylist, where she honed her skills of listening, holding space, connecting and creating clarity through conversation.

Amy’s hairdressing career came to a close after spending 3 years helping clients journey through chemotherapy, fitting and styling wigs. This was the perfect bridge and catalyst for retraining as a life coach which has led to exploration of values, modalities of wellbeing, writing and storytelling.