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About Us

Do you want to boost your health and happiness, so you can live the awesome life you truly deserve?

At AwesoME Inc® we’re on a mission to help you do just that.

Our gratitude journals and resilience-building programmes are designed to empower kids, teens and adults to elevate your own happiness, so you can become stronger and wiser through the experiences of everyday life.

Our tools and techniques are scientifically proven, easy to use and can be implemented in just a few minutes a day.

Ready to get started?


game changer


Stay focused. Keep calm. Be positive.

AwesoME Inc® journals are more than a gratitude journal – they are also a resilience building tool. When crisis hits having skills that build up your resilience can be a life-saver. Helping yourself and those you love survive through difficult times can seem like a distant dream.

Imagine not just surviving but thriving, and becoming stronger and wiser through the experiences of everyday life. That is what building resilience is all about, and in AwesoME Inc® journals you will find added tools and techniques, based on the latest scientific research, to help you do just that. Read through the pages and fill in the activities to learn amazing yet simple ways you can build your emotional resilience.

You can’t avoid negative experiences altogether, but you can about train your brain to appreciate the positive experiences when they happen and take the time to focus on them.

Awesome Inc

Nicky Perry
Managing Director


AwesoME Inc® is a New Zealand company, founded in 2015 by friends Bex Lipp and Nicky Perry.

For over a decade, Bex had used gratitude as a tool for navigating her personal mental health challenges. She wanted to create a journal that would enable others to do the same, without the guilt of filling in a daily diary.

Nicky, a graphic designer with a background in scientific publishing and psychology, had the expertise to bring it to life and began to investigate the science behind the practice of gratitude. She discovered that a regular practice of gratitude not only reduces depression and anxiety, but can boost your immune system, lower your blood pressure and rewire your brain to bring more joy, optimism and happiness to your everyday life.

Known by her friends as a ‘good listener,’ Nicky had long been the go-to support person for loved ones in times of mental distress. The more Nicky learned about the power of gratitude, resilience and positive psychology, the more she wanted to share these tools with others before they reached a point of crisis.

And so AwesoME Inc® was born. From an initial modest print run of just 50 journals, AwesoME Inc® now supplies award-winning gratitude journals and resilience training to thousands of individuals, families, schools, sports clubs, and corporate customers across Australasia and beyond.

Change Your Thoughts. Change Your Perspective. Change Your Life.


OPTIMISTIC We believe that above all else, there is always hope.

RESILIENT We have first-hand experience of the impact of negative habits, unhealthy cycles and mental illness. We share our own experiences as well as stories from a professional perspective to encourage others.

CARING We care about people, we care about our communities and we care about the planet. We’re often led by our hearts and have a strong sense of justice.

AUTHENTIC We will always tell it like it is. We won’t shy away from something because it’s not warm and fuzzy. We are practical, real and down-to-earth.

TRANSPARENT We aren’t perfect. We struggle just like everyone else. But you can trust us, because we are decent and honest.

SPONTANEOUS We love to learn and have fun and are always coming up with new and improved ways of sharing positivity.

CURIOUS We have a thirst for knowledge as this helps us develop new skills and become better people. Through our research we hope to be able to share more of what we learn.

Her Own Boss Winner [photo: Carolyn Haslett]

Nicky Perry & Bex Lipp

2018 Winners of HER OWN BOSS AWARDS by NEXT Magazine

Meet The Team

  • Nicky Perry

    Managing Director/ Founder

    Originally from the island state of Tasmania in Australia, Nicky has 22+ years experience working in various design and publishing environments, as a graphic designer and art director, in Australia, the United Kingdom and New Zealand. She is passionate about positive psychology and loves creating beautiful products that make people happy. (more…)
  • Amy Willoughby

    Life Coach / Content Writer / Social Media

    Amy is a writer, content creator and life coach at Be and Bloom. Amy is passionate about connecting people through writing, coaching and the power of storytelling. The first 20 years of her career was spent behind the stylists chair as a hairstylist, where she honed her skills of listening, holding space, connecting and creating clarity through conversation. (more…)
  • Juliet Battersby

    Educational Psychologist/Content Writer

    As a registered Educational Psychologist, Juliet has worked with a wide variety of children, families, and individuals during her time with the Ministry of Education, the New Zealand Defence Force (NZDF), and in private practice. She has a passion for the topic of resilience and its importance in our modern lives, particularly for young people. (more…)
  • Michelle Yandle

    Health & Nutrition Coach/Content Writer

    Michelle Yandle is a Health and Nutrition Coach on her way to becoming a Clinical Nutritionist with The Holistic Performance Institute., She is also an international speaker with IISB, successful entrepreneur and two-time author with a focus on traditional diets for health, and nutrition coaching for Empowered Eating™. (more…)
  • Victoria Hood

    Mindfulness Coach/Content Writer

    Victoria has been working in the mental health and addiction field over the past 7 years since leaving University with an honours degree in Psychology. During her time spent working in addiction, Victoria was introduced to the practice of mindfulness. Since this time Victoria has become extremely passionate about incorporating mindfulness into both her professional and her family life. (more…)